︎Concept Development Phase
︎
Nike Joyride HOI NYC
The Mill was asked to create an interactive and experiental experience at Nike House of Innovation NYC for Nike’s new running shoe Joyride.
On contractor senior designer level, we worked with The Mill to create initial concepts of the interactive and experiential experience.
Client
︎︎︎Nike
What we did
︎︎︎Design support on Environmental and Interaction Design
Nike Joyride HOI NYC
The Mill was asked to create an interactive and experiental experience at Nike House of Innovation NYC for Nike’s new running shoe Joyride.
On contractor senior designer level, we worked with The Mill to create initial concepts of the interactive and experiential experience.
Client
︎︎︎Nike
What we did
︎︎︎Design support on Environmental and Interaction Design
︎
Created at The Mill
ECD
︎︎︎Rama Allen
Creative Lead
︎︎︎Michael Dunkley, Joyce N. Ho
Technical Lead
︎︎︎Jimmy Gass
Producer
︎︎︎Katie Kolombatovich
Design
︎︎︎Sabri Akın, Joyce N. Ho, Pedro Piccinini Eddie Song, Daveion Thompson, Mikhael Villegas
Development
︎︎︎Nick Couret-Chailloux, Michael Dunkley, Sands Fish, Jimmy Gass, Ren Hsien-Hsu, Kim Kohler, Richard Lapham, Fabio Piparo, Xuan Seifert, Jeffrey Wang
︎First Video: Courtesy of Joyce N. Ho
Created at The Mill
ECD
︎︎︎Rama Allen
Creative Lead
︎︎︎Michael Dunkley, Joyce N. Ho
Technical Lead
︎︎︎Jimmy Gass
Producer
︎︎︎Katie Kolombatovich
Design
︎︎︎Sabri Akın, Joyce N. Ho, Pedro Piccinini Eddie Song, Daveion Thompson, Mikhael Villegas
Development
︎︎︎Nick Couret-Chailloux, Michael Dunkley, Sands Fish, Jimmy Gass, Ren Hsien-Hsu, Kim Kohler, Richard Lapham, Fabio Piparo, Xuan Seifert, Jeffrey Wang
︎First Video: Courtesy of Joyce N. Ho