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Pfizer Identity Design

︎Brief
Rebrand one of the largest pharmaceutical corporations in the world by repositioning it as science forward, a biopharmaceutical company.

︎Solution
New logo and brand identity system representing the Pfizer's evolution by transforming brand’s 70 years old legacy logo—the pill—into a unique helix form that evokes connectivity and continuity with an emphasis on transformation and science.

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Client
︎︎︎Pfizer

What we did
︎︎︎Brand Strategy, Identity Design
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Created at Team Design

Creative Direction
︎︎︎John Clark, Amy Globus

Design Lead
︎︎︎Sabri Akın

Art Direction & Design
︎︎︎Sabri Akın, Devin Sager, Nicole Wang, Aida ElBaradei, Mark Wolfe, Jiayue Li, Ioan Butiu, Aleksander Hamid, Shannon Jager, Edan Esinly

Letterform Refinement:
︎︎︎Jeremy Mickel

Producer
︎︎︎Samantha Kassay

3D and Motion Graphics
︎︎︎ Bruno Canales, Luke Guyer, Nil Serraima, Albert Sanjuán, Eric Langlay, Mark Parsons
Sound Design
︎︎︎Jay Pellizzi

Writing
︎︎︎Stewart Stone, Hunter Braithwaite

︎Images courtesy of Team Design