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Pfizer Rebrand
Team Design was asked to create the new corporate identity for Pfizer.
We were brought in by Team Design to work on designing the new Pfizer logo and the corporate identity.
︎Brief
Rebrand one of the largest pharmaceutical companies in the world repositioning it as a science forward, a biopharmaceutical company.
︎Solution
A new logo and identity system representing the brand's evolution by transforming Pfizer's 70 years old legacy logo, “the pill” into an expressive helix form that evokes connectivity and continuity with an emphasis on transformation and science.
Client
︎︎︎Pfizer
What we did
︎︎︎Logo, Branding, Identity System
Pfizer Rebrand
Team Design was asked to create the new corporate identity for Pfizer.
We were brought in by Team Design to work on designing the new Pfizer logo and the corporate identity.
︎Brief
Rebrand one of the largest pharmaceutical companies in the world repositioning it as a science forward, a biopharmaceutical company.
︎Solution
A new logo and identity system representing the brand's evolution by transforming Pfizer's 70 years old legacy logo, “the pill” into an expressive helix form that evokes connectivity and continuity with an emphasis on transformation and science.
Client
︎︎︎Pfizer
What we did
︎︎︎Logo, Branding, Identity System
︎ Images courtesy of Team
︎
Created at Team
Creative Direction: John Clark, Amy Globus
Design Lead: Sabri Akın
Art Direction and Design: Sabri Akın, Devin Sager, Nicole Wang, Aida ElBaradei, Mark Wolfe, Jiayue Li, Ioan Butiu, Jeremy Mickel, Aleksander Hamid, Shannon Jager, Edan Esinly
Producer: Samantha Kassay
3D and Motion Graphics: Bruno Canales, Luke Guyer, Nil Serraima, Albert Sanjuán, Eric Langlay, Mark Parsons
Sound Design: Jay Pellizzi
Writing: Stewart Stone, Hunter Braithwaite
︎
︎Features
︎Wall Street Journal
︎Fast Company
Created at Team
Creative Direction: John Clark, Amy Globus
Design Lead: Sabri Akın
Art Direction and Design: Sabri Akın, Devin Sager, Nicole Wang, Aida ElBaradei, Mark Wolfe, Jiayue Li, Ioan Butiu, Jeremy Mickel, Aleksander Hamid, Shannon Jager, Edan Esinly
Pfizer Letterform Refinement: Jeremy Mickel
Producer: Samantha Kassay
3D and Motion Graphics: Bruno Canales, Luke Guyer, Nil Serraima, Albert Sanjuán, Eric Langlay, Mark Parsons
Sound Design: Jay Pellizzi
Writing: Stewart Stone, Hunter Braithwaite
︎
︎Features
︎Wall Street Journal
︎Fast Company