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SALT Research Architecture and Design Archive Print Campaign

︎SALT
SALT is a pioneer arts and culture institution based in Istanbul, Turkey. It explores critical and timely issues in visual and material culture, and cultivates innovative programs for research and experimental thinking.

︎SALT Research Architecture and Design Archive
Focusing on architecture, urbanism and design, the archive documents design objects produced since the beginning of the 20th century and conducts oral history projects involving designers and their communities. Designs are photographed and selected models and products are preserved under appropriate conditions. The collection includes extensive research archives on Sedad Hakkı Eldem, Cengiz Bektaş, Hayati Tabanlıoğlu, Harika and Kemali Söylemezoğlu, Altuğ and Behruz Çinici, Ali Saim Ülgen, Utarit İzgi, Peykan and Yaşar Dalbaşar, Bediz and Azmi Koz as well as the history of design in Turkey.

︎Solution
A visual system and communication campaign to promote four of the research archives; Ali Saim Ülgen, Cengiz Bektaş, Altuğ and Behruz Çinici, and Hayati Tabanlıoğlu. A coherent visual system and communication campaign have been designed by creating series of color-coded posters; two posters for each research archive—using a vertical and a horizontal visual from each research archive.

Client
︎︎︎SALT

What we did
︎︎︎Print Design, Visual Identity, Communication Campaign
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Creative Direction & Design
︎︎︎Sabri Akın

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︎Features
︎︎︎AIGA Eye on Design