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Soyak Identity Design
Founded in 1961, Soyak built a strong legacy in construction and industrial ventures, delivering landmark projects across residential, commercial, and industrial sectors. Over decades, the group expanded its industrial operations and eventually began investing in renewable energy, exploring geothermal, wind, and solar power.
This shift presented a new challenge; how could Soyak position itself as an innovative, energy-driven group while leveraging decades of experience and reputation to lend credibility and momentum to its transformation? To address this, Oniki worked closely with Soyak to redefine its brand strategy and corporate identity.
Through strategy work, we identified the need for a new identity that could reflect the group’s evolution, articulate a clear, future-focused vision in sustainable energy, and embrace its past, drawing strength from its heritage. Building on this insight, we created a cohesive identity system that bridges Soyak’s past and future. The new identity honors the group’s legacy while confidently positioning it as a rooted yet contemporary, energy-led group. It launches alongside the group’s ongoing energy initiatives, reflecting and reinforcing its commitment to a sustainable and innovative future.
Soyak Identity Design
Founded in 1961, Soyak built a strong legacy in construction and industrial ventures, delivering landmark projects across residential, commercial, and industrial sectors. Over decades, the group expanded its industrial operations and eventually began investing in renewable energy, exploring geothermal, wind, and solar power.
This shift presented a new challenge; how could Soyak position itself as an innovative, energy-driven group while leveraging decades of experience and reputation to lend credibility and momentum to its transformation? To address this, Oniki worked closely with Soyak to redefine its brand strategy and corporate identity.
Through strategy work, we identified the need for a new identity that could reflect the group’s evolution, articulate a clear, future-focused vision in sustainable energy, and embrace its past, drawing strength from its heritage. Building on this insight, we created a cohesive identity system that bridges Soyak’s past and future. The new identity honors the group’s legacy while confidently positioning it as a rooted yet contemporary, energy-led group. It launches alongside the group’s ongoing energy initiatives, reflecting and reinforcing its commitment to a sustainable and innovative future.
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Client
︎︎︎Soyak
What We Did
︎︎︎Brand Strategy, Brand Messaging, Identity Design, Identity Guidelines, Digital Design
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Creative Direction
︎︎︎Sabri Akın
Brand Strategy & Messaging
︎︎︎Sabri Akın, Batuhan Akın
Design & Art Direction
︎︎︎Sabri Akın, Defne Özak
Motion Design
︎︎︎Mahmut Kalyoncu
Website Design
︎︎︎Deniz Gündoğan
Client
︎︎︎Soyak
What We Did
︎︎︎Brand Strategy, Brand Messaging, Identity Design, Identity Guidelines, Digital Design
︎
Creative Direction
︎︎︎Sabri Akın
Brand Strategy & Messaging
︎︎︎Sabri Akın, Batuhan Akın
Design & Art Direction
︎︎︎Sabri Akın, Defne Özak
Motion Design
︎︎︎Mahmut Kalyoncu
Website Design
︎︎︎Deniz Gündoğan